In close collaboration with 'Everard Consulting & Communication' and on behalf of the Ministry of Energy and Landscape Planning, a 50-page brochure has been created.
Roadbook GoElectric is a fully illustrated booklet designed to encourage you to travel by electric car and discover the 3 national nature parks of Luxembourg. There are many points of interest along the way that are listed and briefly described. A Chargy station is never far away if you want to charge your electric car on the way.
The three Nature Parks – Our, Upper Sûre and Mëllerdall – have a particularly rich natural and cultural heritage. They cover one-third of the total area of the Grand Duchy of Luxembourg and have a total population of around 60.000. What’s more, the attraction of each park is a distinctive theme that sets it apart from the other two.
The main focus in the design was to bring in the charm of the natural parks, but also the more technical part of electric mobility. To emphasize this contrast, I chose two fonts that reflect these two different aspects and contrast each other stylistically. And also in the illustrations this contrast is marked by the choice of a modern minimalist style on the one hand, and on the other hand retro looking, warm and charming colors.
And what could be better than a removable map with all the sights, viewpoints and chargy stations at a glance?