Let it BÄRN! poster: a climber leaps across a bridge pillar in Bern, chalk title and red route marks drawn over the photo
Let it BÄRN!

Turning Bern into a boulder topo, frame by frame

For the World Climbing Championships 2023, Mammut made a film about a part of climbing history that rarely makes the record books: urban bouldering in Bern. Less a sports film than a look at city culture.

For this documentary, I built the visual language: illustrations and hand-drawn titles, grainy and bold. The drawn layer backs up the film's argument and gives the project an identity of its own, on screen and off it.

Year:
2023
Services:
Illustration
Branding
Deliverables:
Film illustrations, lettering & logo, posters & event design
The result

The film came out for the World Climbing Championships in Bern, and the drawn layer went with it: from the screen to the posters and the event. Made by hand, for a film about using the city by hand.

Film: Hannes Tell, Alice Martin, Lando Pföst. Photography: Hannes Tell, Andera Vescovi, Fabian Arnold.

Contact

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Base1 website on a laptop, with the animated logo changing shape between frames
Base1 website homepage with illustrated characters on a floating laptop
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Giving creativity a bold visual language