Giving creativity a bold visual language
Base1, part of Luxembourg’s National Youth Service (SNJ), gives young people a place to experiment with technology and creativity. Music, design, coding, making things. Trying stuff out is the whole point.
But the existing identity and website no longer reflected that energy. Base1 needed a fresh look that could keep up with everything happening there.
So I started with a new identity built around creativity in motion: an animated logo, bold colours and playful graphics. The website was completely rethought, and the new look found its way onto posters, banners, stickers, T-shirts and trade fair materials.
Change as the constant
I drew a lot of logo variations. At some point it was clear the variations were the point.
So the logo stopped picking one shape and started moving between them.
Motion sets the rhythm
On the website, the animated logo sets the pace.
Underneath the energy, the site stays useful: what’s on, when it’s open, where to find things.
Base1 now looks the way it works: always in motion. One animated mark carries the identity from the website to posters, stickers, T-shirts and trade fairs.
Different shapes, different formats. Still unmistakably Base1.
Curious what we could create together?
Tell me what you are working on.
Arts et Métiers
A fresh look for Luxembourg’s oldest technical high school