Base1

Base1, part of the National Youth Service (SNJ), offers young people a space to explore creativity through modern technologies. From music and design to programming and making, it’s a place where ideas can grow freely.

As the existing identity and website no longer reflected Base1’s mission, a full rebranding was carried out. Inspired by “creativity in motion”, the new visual identity features a dynamic, ever-changing logo supported by bold colours, strong contrasts and an energetic visual rhythm.

The website was completely restructured and redesigned. The rebranding extended across a wide range of materials, including posters, banners, social media assets, t-shirts and trade fair graphics.